Benefits of the jobs-to-be done approach
- Expanding strategic options and innovation. Jobs viewed from a customer's perspective allows for strategic development, reveals the real competition, and opens up growth opportunities.
- Investing in what matters most. When employees understand what jobs they should solve, they are empowered to make better decisions.
- Aligning and inspiring the organisation. Employees gain a better understanding of the organisation's value and purpose.
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Benefits of Jobs-To-Be-Done Approach
1. Expanding options for strategy and innovation with the use of customer-centric lens.
2. Investing in what matters most focuses the energy and efforts to improving what gives value to the customer.
3. Aligning and inspiring the organization...
What Is Jobs To Be Done Theory
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
- Markets aren’t defined around products, but groups of people trying t...
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