Ideas from books, articles & podcasts.
A customer is a customer before they use your product it's the moment they decide that your business is worth a look.
It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that customer to your database, preferably with a way to contact them.
A customer is still a customer long after they lose interest in your product and that one database record might be enough to rekindle their interest. A customer prospect email address or mobile number is always a valuable thing, even when it's not immediately valuable.
MORE IDEAS FROM THE SAME ARTICLE
Any data that connects back to a real human need additional protection around:
The first step of any technical development is a mindset shift.
When your platform is the core of your business, you're not building software for users, you're creating a product for customers.
This small shift in mindset influences everything from capturing custo...
JOE PROCOPIO, FOUNDER, TEACHINGSTARTUP
When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.
Update that status all the way through to purchase, then track m...
MORE LIKE THIS
Warren Buffet, Chairman and CEO of Berkshire Hathaway, is a well-known investor and a vocal champion of personal development.
He talks a lot about personal success and has a litmus test to measure your success in life, which is, in fact, the ultimate test.
published 2 ideas
It’s hard to figure out for managers what kind of people make the best, most productive remote employees.
Optimism is the quality to look for, while the trait to avoid is people-pleasing. These two can look similar, and a good manager knows how to separate the two.
published 3 ideas
❤️ Brainstash Inc.