Track customers earlier and longer than you would track users

A customer is a customer before they use your product it's the moment they decide that your business is worth a look.

It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that customer to your database, preferably with a way to contact them.

A customer is still a customer long after they lose interest in your product and that one database record might be enough to rekindle their interest. A customer prospect email address or mobile number is always a valuable thing, even when it's not immediately valuable.

Any data that connects back to a real human need additional protection around:

• View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
• Storage: All PII should be encrypted when it's stored.