Keep tabs on each customer's progress - Deepstash

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Keep tabs on each customer's progress

When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.

Update that status all the way through to purchase, then track more data as they use the product. Track how often they use it, for how long, which features they use, and anything else that might give you a sense of where they find the most value.

When customers start to lose interest, you can take action to recapture their attention.

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MORE IDEAS FROM THE SAME ARTICLE

A customer is a customer before they use your product it's the moment they decide that your business is worth a look.

It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...

Any data that connects back to a real human need additional protection around:

  • View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
  • Storage: All PII should be encrypted when it's stored.

The first step of any technical development is a mindset shift.

When your platform is the core of your business, you're not building software for users, you're creating a product for customers.

This small shift in mindset influences everything from capturing custo...

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