Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Keep tabs on each customer's progress
When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.
Update that status all the way through to purchase, then track more data as they use the product. Track how often they use it, for how long, which features they use, and anything else that might give you a sense of where they find the most value.
When customers start to lose interest, you can take action to recapture their attention.
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Protect and privatize valuable information
Any data that connects back to a real human need additional protection around:
- View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
- Storage: All PII should be encrypted when it's stored.
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Your customers are the most important data set you have, and your most valuable asset, so spend the most time making sure you capture that value.
JOE PROCOPIO, FOUNDER, TEACHINGSTARTUP
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Don't think in terms of software and users
The first step of any technical development is a mindset shift.
When your platform is the core of your business, you're not building software for users, you're creating a product for customers.
This small shift in mindset influences everything from capturing custo...
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Track customers earlier and longer than you would track users
A customer is a customer before they use your product it's the moment they decide that your business is worth a look.
It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...
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How To Keep Track
- Paper: if you use a diary or daily planner, make notes each day if you completed your habit or not. If you do a regular weekly or monthly review, this is a great time to check back through your notes to see how you’re progressing over time.
- Spreadsheet: you can set up a...
It's Not On Them, It's On You - Day 114
"If someone is slipping up, kindly correct them and point out what they missed. But if you can't, blame yourself-or no one." - Marcus
- To be able to see that if a friend is unreliable, maybe it's because they don't know what's wrong or because we haven't tried to help them fix ...
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