Set a pricing objective - Deepstash

Set a pricing objective

When you pick out product prices, determine what you aim to achieve with your pricing analysis and what pricing strategies will enable you to achieve these objectives.

If you're launching a new product, it's best to start with a relatively low price to help build up your market presence. Or consider a high price that makes the customer adopt early. Consistent pricing across the range is essential.

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Detailed price analysis

Pricing is a big factor in your cash flow, profits, and expenses. A detailed price analysis can assist in adding a price tag that is not way above or below customer standard.

Pricing analysis is done when you develop new ideas or test running your products in the market. It is advisable to do a pricing analysis annually to stay updated with competitor prices and customers' expectations.

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Take all expenses into account while setting up your business, including the variable and fixed costs.

After working out the total costs, subtract the costs from the intended product price to determine whether it will result in a profit or loss.

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A product strategy involves adopting a method or pricing model best suited to your product or service. It should maximize profits and value while considering the market demands of your target customers.

Examples of pricing strategies when picking a product include:

  • Competition-based pricing
  • Cost-plus pricing
  • High-low pricing
  • Value-based pricing
  • Geographic pricing

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Surveys and questionnaires provide insight into how the market works, your competitors, customer expectations and how products are presented.

It's not enough to try to match or beat the competition. The customer's response to your pricing is vital. A low price may suggest low quality and vice versa.

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It's vital to understand price-fixing and predatory pricing.

While doing your pricing analysis, steer clear of these practices that can cause negative consequences.

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Good Pricing Strategy.

Pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. Factors to be considered includes:

Costs: Overheads, production and distribution.

Competitors: Offerings and positioning strategies.

Customer: Target customer profile.

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The Business Model

A business model refers to a company's plan for making a profit.

  • It identifies the product or service
  • The target market
  • Anticipated expenses

A business model helps developing companies to attract investment, recruit talent, and motivate management and staff. Established businesses should regularly update their business plans to help anticipate trends and challenges ahead.

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It is not always possible to anticipate the effects of unexpected events that occur throughout the business cycle.

But those who routinely examine the way risks propagate across the entire value chain are better prepared for second-order effects.

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