Pricing Your Product: Best Strategies to Employ - The European Business Review - Deepstash
Pricing Your Product: Best Strategies to Employ - The European Business Review

Pricing Your Product: Best Strategies to Employ - The European Business Review

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Detailed price analysis

Pricing is a big factor in your cash flow, profits, and expenses. A detailed price analysis can assist in adding a price tag that is not way above or below customer standard.

Pricing analysis is done when you develop new ideas or test running your products in the market. It is advisable to do a pricing analysis annually to stay updated with competitor prices and customers' expectations.


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Establish The Best Pricing Strategy

A product strategy involves adopting a method or pricing model best suited to your product or service. It should maximize profits and value while considering the market demands of your target customers.

Examples of pricing strategies when picking a product include:

  • Competition-based pricing
  • Cost-plus pricing
  • High-low pricing
  • Value-based pricing
  • Geographic pricing


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Get informed about the market

Surveys and questionnaires provide insight into how the market works, your competitors, customer expectations and how products are presented.

It's not enough to try to match or beat the competition. The customer's response to your pricing is vital. A low price may suggest low quality and vice versa.


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Work out costs and profits

Take all expenses into account while setting up your business, including the variable and fixed costs.

After working out the total costs, subtract the costs from the intended product price to determine whether it will result in a profit or loss.


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Set a pricing objective

When you pick out product prices, determine what you aim to achieve with your pricing analysis and what pricing strategies will enable you to achieve these objectives.

If you're launching a new product, it's best to start with a relatively low price to help build up your market presence. Or consider a high price that makes the customer adopt early. Consistent pricing across the range is essential.


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Know legal or ethical setbacks

It's vital to understand price-fixing and predatory pricing.

While doing your pricing analysis, steer clear of these practices that can cause negative consequences.


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