SEO Copywriting: How to Write Content For People and Optimize For Google
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SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user (customers, clients, prospects, readers, etc.).
A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.
SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.
This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.
SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.
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