A Product Designers Process - Deepstash

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A Product Designers Process

Product designers go through a process that closely parallels the design thinking process, which includes:

  • Design and prototype
  • Test with users
  • Implement feedback
  • Launch a product
  • Measure and iterate the product

Product Design: A Primer

Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.

Required Skills Of A Product Designer

  • Product designers rely on technical knowledge balanced with their creative ability. 
  • They need a sense of visual and spatial awareness that’s balanced with commercial awareness, in order to know what looks good, functions well, and will be a viable product for business purposes. 
  • A product designer will use software like Sketch, Figma, Adobe Illustrator and XD, and prototyping software to bring their ideas to life. 
  • They use journey maps and user research, wireframes, prototypes, and high fidelity designs to inform their decisions and present their ideas. 

The Product Designer

While UX designers and product designers are both user-focused problem solvers at their core, product designers and UX designers have different priorities. A product designer will focus more of their efforts on making a marketable and cost-effective product that is also easy to use. 

A UX designer only focuses on the user’s experience of a product that someone else has already deemed profitable.

The Five Steps To A Solution

Design Thinking encompasses five steps that all come back to solving the user’s problems:

  • Empathize. In order to design with a user focus, product designers first conduct research to learn about who they are designing for.
  • Define. Based on users’ needs and insights, the designer will clearly define the problem.
  • Ideate. Defining potential creative solutions.
  • Prototype. Using the solutions from the ideation phase a prototype (or multiple prototypes) will be built for testing.
  • Test. Designers refer back to the users to make sure their designs are working the way that they had planned.

The Role Of A Product Designer

The product designer role isn’t one-size-fits-all. Each employer will assign flexible responsibilities that can range from user experience to full-stack designer. Here are some responsibilities that a product designer may have in their job description:

  • User experience (UX)
  • User interface (UI)
  • Coding
  • Project management
  • Problem-solving
  • Team management
  • Planning and conducting testing
  • Wireframing

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