4. Include relevant content - Deepstash

4. Include relevant content

Your content is the driving force of your email marketing campaigns, It would be best if you plan out what you'll include in your newsletters before you send them out.

Use different data -- demographic, behavioral, transactional, and customer preferences -- using data analytics to understand and segment your subscribers to send them newsletters with relevant content.

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2. Pick an interesting subject line

The subject line creates the first impression of your e-mail. If it isn't intriguing enough it's most likely not going to be read and probably just straight to the trash. 

to understand the interests of your subscribers, refer to data analytics and this will guide you on how to phrase your ...

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