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How to be better than the average
There are two parts to this concept you must pay close attention to.
- First, you have to find the places to be above average. Break down every interaction, or touchpoint, that you and your organization have with the customer. Then look for a way to make it better — even just a tiny bit better. Yes, it’s okay — even encouraged — to think small.
- Second, you have to bake it into the process or in the system. It must be consistent. All the time. Not great one day and just okay the next. Anything less erodes the customer’s confidence.
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Just a little above average
It doesn’t matter what type of business you are in, the bar for typical customer service is set very low. That is a shame because virtually any business that doesn’t yet have a stellar reputation can be more competitive and successful if they would pay more attention to how they deliver custo...
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When to Target the Average
Focusing on the average makes sense when you're hoping to sustain something, even if it is not always a perfectly easy and consistent output.
It works when you are already putting in a bit of effort, but want to improve that effort over the long-term.
When it comes to working out consistently, remember to:
- Step 1: It’s okay to stumble (Forgive yourself). Everyone I know misses a workout here or there. It’s nothing to feel shame over.
- Step 2: Have a plan! Without scheduling your week’s workouts, how do you even know if you’re being consistent or not?
The rules of a tournament are straightforward
- You must start at the bottom to have a shot at the top.
- You must be willing to work long and hard at substandard wages. In order to advance in the tournament, you must prove yourself not merely above average but spectacular.
- Once you come to the sad realization that you will ...
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