Fit Stages
A successful value proposition requires fit between what the company offers and what customers want.
Fit happens in three stages:
- On paper: You identify customer jobs, pains, and gains that you can address with your value proposition.
- In the market: Customers positively react to your value proposition and you get market traction.
- In the bank: You find a scalable and profitable business model.
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2. Product-Market Fit
During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative process.
Product-market fit happens when you have evidence that your product is creating va...
When and how to apply Add-On
The Add-On business model is especially well suited for hard-to-segment markets, where customer preferences often diverge vastly. Simply dividing products into different levels or versions is insufficient; and no optimal value proposition can be guaranteed for a large num...
Phase 4: Nail the Business Model
- Your business model is the map of how you create value and deliver it to customers. In this phase, we will conduct financial analysis to verify business viability, launch your product and go-to-market strategy, and then develop a dashboard to monitor your progress forward.
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