Navigating Consumer Identity Privacy

Brands need to take a proactive approach towards data privacy in order to avoid serious consequences. 

Identity and consumer privacy will continue to be a major theme across the industry therefore companies should combine data-driven identifiers with creative automation platforms so that they can set themselves for long-term success

The walled garden ecosystem is growing rapidly as big players such as Amazon anf Facebook erect walls to protect their data and assets. Walled garden are disruptive to the future of data-driven advertising because they block the gathering of data from any outside advertisers.