Four Trends Driving the Future of Consumer Identity - Deepstash

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Four Trends Driving the Future of Consumer Identity

convinceandconvert.com

The Consumer is More Than a Participant

Through personalized data gathering companies hope to connect with their audience in more relevant ways. Due to the changes in consumer behavior, brands are shifting towards a conversation-based approach.

However, with the introduction of AI-based technologies comes the eagerness t...

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Brands need to take a proactive approach towards data privacy in order to avoid serious consequences. 

Identity and consumer privacy will continue to be a major theme across the industry therefore companies should combine data-driven identifiers with creative automation pla...

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Consumers have been standing up to demand more fairness and transparency for their privacy online. Browsers and device manufacturers have also been on the same page.

Companies should keep in mind that traditional use cases for third-party cookies won't simply disappear, but will instead evo...

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The walled garden ecosystem is growing rapidly as big players such as Amazon anf Facebook erect walls to protect their data and assets. Walled garden are disruptive to the future of data-driven advertising because they block the gathering of data from any outside advertisers.

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