Cookie and Device ID Depreciation

Consumers have been standing up to demand more fairness and transparency for their privacy online. Browsers and device manufacturers have also been on the same page.

Companies should keep in mind that traditional use cases for third-party cookies won't simply disappear, but will instead evolve. 

By maxing out the value of first-party data to effectively personalize experiences for consumers, brands will be in better position to ride out these changes and evolve with the industry.