Visual Search Best Practices
Use Structured Data
When adding any kind of content to a website, it is important to provide search engines with as much information as possible. One way to do this is through structured data for images, which will also help your site appear in rich snippets in Google.
Add Alternative Text
Alternative text appears in place of the image in case it fails to load on the screen. Alternative text is also read by search engines to help them understand the context and meaning of a picture. People who use screen readers also need alt text so that they too understand the context of an image.
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Include image structured data
Structured data allow you to mark up the information about the web page.
schema.org is the body that manages structured data (schema markup) that we use on the web.
Another great resource for getting ideas on how to use structured data & add images to your search results is Google Sea...
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alt-text Is Not a Duplicate Title
The alt attribute is quite useful. It helps screen reader users understand what is shown in the picture. Unfortunately, many developers don’t use it efficiently. They either duplicate the text around the picture or don’t add it at all.
But we can use alt differently. For example, use the ti...
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