Why Is Temptation Bundling So Effective?
- When you’re struggling to find enough internal motivation to tackle something you hatean, extrinsic reward can be the push you need to stop avoiding that task.
- When your brain anticipates a reward dopamine spikes, and your motivation follows suit. That means that when you match up a dopamine-producing activity with something that makes you groan, you find that dreaded task less painful.
- Bundling two task guarantees an immediate reward. That’s important, especially for tasks and behaviors that would typically require a long time to produce any sort of direct payoff.
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