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Even though you know the benefits of exercising, you know you should move your body regularly, increase your heart rate, and make your muscles stronger, but when it comes time to jump, run, or stretch your muscles you get discouraged. You just see the pain and hardship of doing exercises and think that it is impossible to overcome your brain and body resistance.
Hopefully there is a way to overcome this kind of resistance: 'temptation bundling'.
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Temptation bundling is pretty straight forward: you “bundle” something you enjoy with something you dread.
You want to do some exercise but you also like to watch your favorite show on TV? Run on treadmill while watching your favorite TV show.
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Our research indicates that temptation bundling devices have potential for solving two problems at once. Increasing engagement in desirable behaviors for which people often lack willpower while simultaneously allowing them to enjoy pleasurable activities guilt free.
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