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The importance of copyright

The importance of copyright

Content created in one medium can spark a variety of spinoffs. For example, "Hustlers" (2019), "Blue Crush" (2002), and "Fast and the Furious" (2001) are all movies inspired by articles first published in the New York Magazine, Outside, and Vibe. The right to turn those articles into films and who gets paid for it stems from the copyright.

You don't need to keep the rights to everything you produce. Still, understanding copyright and developing best practices can allow you to revisit your work in podcasts, books, and other media.

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Why brands/clients want your copyright

The copyright of any work produced automatically belongs to its creator. Clients, brands, magazines need permission from the creator to use the work, but they tend to hold more power and leverage and typically look out for their own best interests.

The copyright section in a contrac...

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What "Copyright" means

  • Copyright protects the creator of an original work of art, such as images, visuals, literary works and any other type of expression.
  • Copyright doesn't protect ideas but how the ideas are expressed - for example, text choices, visual decisions, or mov...

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Ways to protect your copyright

There are two strategies to protect your IP Portfolio:

  • License your work. Instead of signing over the copyright, a creator can license the use of their works for a set time (2 years, 5 years, etc.) The client can still use the work, but the right to the work will remai...

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