4. Listen for unvoiced emotion

Not only is the customer king, but all production aims to ultimately satisfy consumers in some sense by providing them with value. This value is entirely up to the consumer. Entrepreneurs can only provide the means, typically a good or a service...

This concept is most associated with software development, particularly at fast-moving start-ups with few resources:

• Instead of trying to release a perfect version of a product that may or may not fit customers’ needs, focus on producing a “minimum viable product”. 

There is such a thing as startup puberty and it occurs when your product starts to gather momentum. A startup may be so busy working on getting to this stage that they are caught off guard and may not be ready for the change. The most important changes for a product:

• You are ...