The health halo: how good PR is misleading shoppers - Deepstash
The health halo: how good PR is misleading shoppers

The health halo: how good PR is misleading shoppers

Curated from: theguardian.com

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Don’t Believe Healthy Labels

Don’t Believe Healthy Labels

Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying close attention to the nutritional information and, just as importantly, the recommended serving size.

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Research On The Health Halo Effect

Research On The Health Halo Effect

  • This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
  • When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
  • If you are eating at a restaurant you believe is healthy, you assume that the food choices you are making are healthy as well.
  • People who think their meal is healthy are more likely to add side dishes, drinks and desserts, resulting in over twice as many additional calories.
  • Items marketed by firms known as socially responsible stewards are assumed to be better and healthier products.

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The Health Halo Effect

The Health Halo Effect

Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.

This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.

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