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Decreasing The Health Halo Effect

Decreasing The Health Halo Effect

It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.

The best way to tackle it is for writers, companies and consumers to ensure that people can understand the context and the information already existing on their labels.

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MORE IDEAS FROM THE SAME ARTICLE

A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.

Protein bars are perceived as having an increased protein content and as healthier overall when the label reads “protein bar“ and “good source of protein. ”

... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.

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