Decreasing The Health Halo Effect
It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.
The best way to tackle it is for writers, companies and consumers to ensure that people can understand the context and the information already existing on their labels.
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Research On The Health Halo Effect
- This effect often leads to consumers confusing “low fat” with “low calorie”, which results in the overconsumption of the former.
- When choosing between similar products with different names, consumers prefer products with healthier-sounding names.
- If you are eating at a restau...
The ‘Health Halo’ Effect
A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.
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