It's Not All Bad

Spontaneous trait transference works with positive talk. If you're discussing someone and you describe them as kind and generous, people are more likely to see you that way too.

Small talk and gossip help us build and analyze the relationships we have with other people,as well as work out each other's social standings and traits.

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Gossiping can make us look bad - but it may have evolved to help us bond with each other

Gossiping can make us look bad - but it may have evolved to help us bond with each other

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