People's names trigger the brain in a unique way so you can recall information about them. Gossip works as training for the information gathering capacities of the brain.
Research also found that people were much better at processing information about people they had just met if they had large social groups. By talking with and about people more often, they were using those parts of their brains regularly.
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Spontaneous trait transference works with positive talk. If you're discussing someone and you describe them as kind and generous, people are more likely to see you that way too.
Small talk and gossip help us build and analyze the relationships we have with other people, as well as work out each other's social standings and traits.
If you gossip negative things, like insulting someone or talking down their achievements, it may put both you and the person you are talking to at risk of losing the group’s trust and each other’s strength.
Speaking your mind about someone can also result in "spontaneous trait transference. " According to psychologists, this is when people are perceived as possessing the traits they are describing in others.
Gossiping is a good way of identifying friends and foes. We are either judge, jury or executioner when we gossip — and we use the information we cull to keep immoral influences at arm's length.
Research indicates that people who witnessed immoral behavior feel better after gossiping about it to people who might have been affected. They are helping to spread the news, and therefore raise the possibility that the person in question is punished.
Knowing that others have flaws makes them more relatable. It makes them feel more likable and less intimidating, as they are just as vulnerable to the harsh realities of life as you.
Generally, gossiping has a bad reputation. It is called the faceless demon that breaks hearts and ruins careers. It is also termed as the three-pronged tongue that kills the teller, listener, and the person being gossiped about, all at once.
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