Pros and Cons of Regular Foot Traffic
PROs
- it allows businesses to see and interaact with customers personally
- can generate word-of-mouth advertising and repeat customers through recommendation
- enables face-to-face sales
- allows customers to ask questionsdirectly and get immediate answers
CONs
- it is dependent on the weather; and
- there are declining brick-and-mortar sales
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Pros and Cons of Online Traffic
PROs
- there is a constant flow of visitors to your store anytime even when you're sleeping
- it provides a targeted reach
- there are little to no geographical limitations
- tracking allows you to spot patterns and refine your marketing strategy
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