Pros and Cons of Online Traffic
PROs
- there is a constant flow of visitors to your store anytime even when you're sleeping
- it provides a targeted reach
- there are little to no geographical limitations
- tracking allows you to spot patterns and refine your marketing strategy
CONs
- it takes time to get established online
- there is over-reliance on technology
- changing algorithms mean you can lose your position in search engines
- it costs money to keep getting fresh visitors to your store
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