It's vital to conduct research to ensure that you're targeting the right audience. Some things that you should note down while conducting audience research and building personas that represent your ideal customer are:
By doing so you will better understand your audience and help you create personalized experiences for them.
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Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.Β Β
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Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group.Β
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If you want to make sure that your message will be successfully received and understood, you must first know and understand your audience.
Being familiar with your audienceβs preferences will lead to advantages on both sides.
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