How to Use Quarterly Content Planning to 10x Content Output - Deepstash

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How to Use Quarterly Content Planning to 10x Content Output

neilpatel.com

Quarterly Content Plan

Content marketing plays a significant role in the success of marketing your business. In order for content marketing campaigns to success you need to plan your content ahead of time.

With having a quick content creation process and improving content quality, you can engage your audience in ...

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In order to create a quarterly content plan you should review your previous quarter's performance metrics for your social media, mailing list, and blog pages.

But how?

  • Check everything from traffic on your pages on your pages to direct social media engagement to click-throughs to...

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Set Content Goals

Before determining what kind of content you'll publish you must have set goals in mind for your content every quarter. These could be:

  • brand awareness
  • customer acquisition
  • sales
  • customer retention
  • engagement levels

Every content marke...

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By defining your content campaign metrics you'll be able to ensure that every single piece of content and every campaign is data-driven which will ultimately raise the chances of success, but how?

Your metrics should be tied to the content foals you set for the quarter these can include:

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Evaluate Your Content's Target Audience

It's vital to conduct research to ensure that you're targeting the right audience. Some things that you should note down while conducting audience research and building personas that represent your ideal customer are:

  • their demographics
  • psychographics; ...

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Creating a quarterly content plan will increase your output content ten times more by knowing what type of content to create, these can include:

  • social media
  • webinars
  • how-to guides
  • blog posts
  • infographics
  • videos
  • podcasts
  • email new...

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Review Your Content Budget

You should set aside the time to work out how much you're prepared to spend on the following:

  • content strategy
  • content creation
  • content promotion

But how much should you budget for c...

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A content workflow is a series of tasks that you must perform to ensure that each piece of content is perfectly crafted and created on time.

A well-designed content production workflow ensures that content creation runs smoothly and efficiently so ask yourself the following:

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Create a Content Promotional Plan

Content marketing has two critical stages:

  • content production; and
  • content promotion

In order to...

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