Content marketing plays a significant role in the success of marketing your business. In order for content marketing campaigns to success you need to plan your content ahead of time.

With having a quick content creation process and improving content quality, you can engage your audience in ...

By defining your content campaign metrics you'll be able to ensure that every single piece of content and every campaign is data-driven which will ultimately raise the chances of success, but how?

Your metrics should be tied to the content foals you set for the quarter these can include:

Before determining what kind of content you'll publish you must have set goals in mind for your content every quarter. These could be:

• brand awareness
• customer acquisition
• sales
• customer retention
• engagement levels

Every content marke...

A content workflow is a series of tasks that you must perform to ensure that each piece of content is perfectly crafted and created on time.

A well-designed content production workflow ensures that content creation runs smoothly and efficiently so ask yourself the following:

Content marketing has two critical stages:

• content production; and
• content promotion

In order to...

It's vital to conduct research to ensure that you're targeting the right audience. Some things that you should note down while conducting audience research and building personas that represent your ideal customer are:

• their demographics
• psychographics; ...

Creating a quarterly content plan will increase your output content ten times more by knowing what type of content to create, these can include:

• social media
• webinars
• how-to guides
• blog posts
• infographics
• videos
• podcasts
• email new...