Review Your Content Budget
You should set aside the time to work out how much you're prepared to spend on the following:
- content strategy
- content creation
- content promotion
But how much should you budget for content marketing?
It really depends on several factors: the type of content you plan on creating, the volume of publishing, and the size of your business. However, marketing budgets in general should be between 7-12% of your total revenue.
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