Planning (contd.)

When creating a content calendar, consider the following questions to determine what your calendar should look like based on your team's needs:

How often do you publish content?
Do you publish more than one type of content?
How many people need to access the calendar?
How many content stages do you go through prior to publishing?
What platform will you use for the editorial content calendar?

106

192 reads

MORE IDEAS ON THIS

Writing

Make sure all content has a clear goal
Think enticing titles
Hook your readers from the first line. Start your copy with some exciting data, a one-sentence story, or a question.
Make your copy scannable. Most people skim read, so use descriptive subheadings, lists, & ...

162

871 reads

Planning

An editorial calendar provides the team with a clear view of the tasks:

Allows the team to develop quality content in advance of publication time.
Enables staff in other departments to be in the communication loop.
Promotes posting consistency, which ultimately leads to...

109

257 reads

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.

109

668 reads

Research

Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
Search Intent: Informational, Navigatio...

114

299 reads

Content Writing Basics

Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on: