Learn more about communication with this collection
How to ask open-ended questions
How to avoid awkward silences
How to show interest in others
Get to Know Your Audience
Presenting information is never about the presenter--it's always about the audience.
Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to communicate? What "language" do they tend to use?
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Give Context and Use Examples
The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
Paint a verbal picture. You will make the problem tangible, and the solution appealing.
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The "One Thing" To Remember
To have a better chance of making complex information memorable, ask yourself these 2 questions:
- If my audience will only remember one thing about my explanation, what is that "one thing?"
- And, why should my audience care about this "one thing?"
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8.91K reads
Watch Your Language
While using long, technical words might seem impressive, it rarely helps anyone understand what's being said.
Opt for using simple, everyday language. Along those same lines, avoid any acronyms, jargon, or highly-niche phrases. When it's impossible to avoid, make su...
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Get To Know Your Audience
What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?
By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge o...
Get to Know Your Audience
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
Identify your audience
The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...
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