Buyer psychology - Deepstash
Buyer psychology

Buyer psychology

Many people think they will make what their customers want. But, your customers will keep on surprising you.

Understanding what goes on inside your customer's mind can align your product to their wishes. It also allows you to create marketing plans to provide value to the largest group of people with your product.

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makenzie

Urban dweller. Passionate about leadership and management.

The idea is part of this collection:

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Buyer Personas

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  • Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values 
  • What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization? 
  • What motivates them...

2. Use NLP

2. Use NLP

Natural Language Processing (NLP), allows you to have insights into what your customers are talking about. 

You may have a good product, but it has to meet the customer when they want it. So, by understanding the opportunities through learning what customers are discussing, you can create f...

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