Use Purpose Archetypes To Understand What Drives Employees

McKinsey claims companies can categorize employees into three primary purpose archetypes: “Free Spirit,” “Achiever,” and “Caregiver.”

Each archetype has vastly different purpose activators (things that fulfill them) and purpose blockers (things that irritate them) within the workplace. By understanding which category employees most closely relate to, company leaders can gain a better sense of employees’ ideal communication methods, motivators, and fit for specific roles.