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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Tell the Truth
In general, facts matter less than emotions when trying to persuade someone. People choose to believe information that matches what they already believe and avoid facts that might contradict them.
But they will get angry if you mislead them. And you will lose their trust. Accuracy matters. Make sure what you say rings true.
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Know Your Audience
We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.
Think about this in everything you write. What does your audience really want t...
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Banish Jargon
Even if you use it with someone working in the same field as you, it doesn't make you sound smart.
No matter the audience, write simply and clearly. That takes longer, but the effort will pay off.
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Be Quick About It
Most daily communications are too long and rambling. Get to the point.
People are busy. They don’t want you to go on and on. Be honest, direct and short.
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Just Ask
People usually avoid asking directly because they fear rejection and embarrassment.
But we as humans are wired to want to help. Think about yourself, how you react when someone asks something of you - you probably make an effort to do it.
And if you’re rejected, you’ve lost not...
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The Three Laws Of Performance: Law 1
Our perceptions shape our performance. How people perform correlates to how situations occur to them. Your actions will perfectly match the way you see a situation. The facts don’t matter as much as our subjective interpretation of those facts.
This law explains why pe...
The feelings economy
People make decisions for emotional reasons, and justify them with rational ones.
So if you want to influence a group of people, take time to identify the emotion that matters most to them, and then create an image that will evoke that emotion.
Add just enough logic to help...
Build the Foundation of Community
- Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
- Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...
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