Opinion | How to Get Every Email Returned

People usually avoid asking directly because they fear rejection and embarrassment.

But we as humans are wired to want to help. Think about yourself, how you react when someone asks something of you - you probably make an effort to do it.

And if you’re rejected, you’ve lost nothing.

We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.

Think about this in everything you write. What does your audience really want to hear?

Even if you use it with someone working in the same field as you, it doesn't make you sound smart.

No matter the audience, write simply and clearly. That takes longer, but the effort will pay off.