Without understanding what excellence really means, every attempt to meet or surpass customer expectations is left to chance.
Excellence represents outstanding and extremely good.
But here is the catch, the validator of service excellence is the customer, not the brand.
So every attempt to build and improve service excellence in business must always factor customer feedback.
Question - how do your customers perceive and define the level of service you provide to them?
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Built a CRM Tool. Company Founder. Consultant for Customer Service & Customer Experience
It become more apparent to highlight the importance of service excellence in business, after speaking on a radio show yesterday
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