The Importance Of Vision - Deepstash

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The Importance Of Vision

When you visit brands that are attributed with excellence such as the Apple Store, you know it’s beyond the product, store ambience and staff quality.

In fact, when you visit multiple stores of the same brand and experience excellence across board, you know it’s driven from the top.

There has to be a vision for excellence before services are designed and delivered.

This translates into excellent products, teams, systems and an excellent experience across all customer touchpoints.

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When there’s a culture of excellence, it strengthens the brand in many ways.

  1. Teams naturally display a culture of excellence in their work and how they serve customers
  2. Products are designed and delivered with quality that matches a culture of excellence
  3. Customers experi...

Today’s customers are more enlightened. They are also spoilt for choice in the market place, so it is no longer enough for a brand to simply sell a good product in the market. It must be accompanied with excellent services.

Customers are now more interested in the way services are delivered...

Without understanding what excellence really means, every attempt to meet or surpass customer expectations is left to chance.

Excellence represents outstanding and extremely good.

But here is the catch, the validator of service excellence is the customer, not the brand....

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