8 steps to build a inspiring brand!
1. Customers don`t care about your story, they care about theirs! Your brand must be about them!
2. Find out what your customers want. (i.e. Nike - They want to be great athletes)
3. Who is their enemy? What are their problems (external, internal, philosophical)?
4. They need a guide to overcome those problems. This should be your brand.
5. This guide must give them a plan... (What do they have to do to overcome their problems?)
6. and call them to action (direct or transitional)
7. The action help them aviod failure (i.e. not loosing to competition)
8. Or lead to success (i.e. new clients)
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