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How to start a successful business
How to build a strong team
How to market your business
Finding Your North Star Metric
To uncover your North Star Metric you must understand the value your most loyal customers get from using your product. Then you should try to quantify this value in a single metric.
There may be more than one metric that works, but try to boil it down to a single NSM.
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Drive Your Company’s Sustainable Growth with a North Star Metric
The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.
The North Star ...
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Using Your North Star Metric to Drive Growth
Once you understand your North Star Metric, it’s important to document the variables that work together to move this metric. These variables generally include parts of the customer lifecycle such as new user signups, new user activations, and improving engagement/retention of use...
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Focusing Your Team with a North Star Metric
When growth is broken down to actual value delivered to customers it becomes clear that this is not just a marketing responsibility.
Most teams within an organization play some role in delivering value to customers. Sales and marketing attract new customers int...
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Rules For Great Metrics
- Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
- Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
- Focus on key data...
Focusing on your skills
You will stand out in some specific skills and tasks. Those are the skills others pay for and where you add the most value.
But you probably don't spend that much time using your skills because you try to do everything else by yourself. You may know that you should...
Most Important Thing
You must know what is the most important thing for you when using your selection criteria.
If you don’t know what it is, then you don’t fully understand the problem yet.
One way to find the most important thing is by listing down all the criteria, then compare in pairs (one-to-one) wh...
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