No one likes to be spoken down to and you have your own issues. You’re not perfect either. Remember that whenever you’re giving advice.
Even if your audience disagrees with your advice, they’ll respect you if you respect them first.
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Dry information and stats don’t inspire people to make a change or listen to you.
We don't usually remember facts, figures or statistics. Storytelling is how you make your advice human, relatable and real.
Keep your story short and concise.
Chunk your advice down into simple steps that your audience can follow.
Aim for three steps or three takeaways if it’s possible in the context of your advice.
Be logical with your advice and structure it in a way that makes sense. Be sure to have an introduction, a body and a conclusion that highlights the takeaways.
This makes your advice easier to follow and more likely to be retained.
Our attention span is only decreasing as time goes on and so those who can get to the point will win in this new attention economy.
Your advice may be amazing, but it will never be heard if you can’t get to the point.
Advice that is simultaneously inspiring works.
Being inspired is how you get people’s attention. Inspiration makes us feel good and positivity always wins.
It is the best advice you can give. No one has exactly the same story or list of experiences as you, so that’s what makes your advice truly unique.
Inject emotion to your message. Emotion is what can make your advice feel universal.
Reminding people about their core values before any advice is provided, makes them more receptive towards it.
When the person thinks about their core values, an area of their brain called the Ventromedial Prefrontal Cortex (VMPC) gets activated, making them take some tangible action towards your advice. This pre-suasion before we influence any person (for their own good) is important and essential if we want them to follow genuine advice.
This underscores the importance of starting on the right foot. If you upset the person you’re trying to help, they’ll wall themselves off.
It's important to use empathy, but don’t get too friendly. Take a careful balance between making someone like you and asserting your authority.