Maintaining weight loss

When dieting, not only does the individual lose weight, but he or she is at risk of losing also a large amount of money. The diet industry generates high income every year, taking advantage of people's obsession to look fit. 

However, it often happens that these diets who are supposed to work wonders end up by making people lose only money and no kilos whatsoever.

As shocking as it may seem, diets are not the key to a forever slim body. 

Research has shown that most of the people, who have dieted at some point in their life, end up by regaining the initial weight or even more than they had when they started the diet.

Dieting often involves “giving up” more pleasurable foods in an attempt to reduce calorie intake. But if we are asked to avoid eating the food we enjoy, researchers have found that we will crave it.

The behavioral and cognitive response to deprivation may inadvertently be creating more temptation.

A problem with dieting rules is that only a small violation—a sneaky slice of cake, for example—is enough to derail the whole diet. Researchers call this the “what-the-hell effect”. 

Diets that require the dieter to follow rigid rules or forbid them from consuming foods they enjoy appear to be problematic, as they paradoxically increase the risk of overeating.