What is Employer Branding and Why Does It Matter - Deepstash

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What is Employer Branding and Why Does It Matter

quantumworkplace.com

Employer branding

Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.

It is what c...

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They will:

  • Project a positive image of the company.
  • Promote core values: your business’ fundamental beliefs and guiding principles.
  • Create a sense of identity. Your employer brand helps you create a company cultur...

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Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including

  • Recruitment
  • Engagement
  • Retention

The stronger your employer brand, the better you can attract, retain, and engage your people...

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Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.

Once you understand how your employer brand is performing, build out your employee value proposition and align your employer branding efforts with you...

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Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights can help you identify gaps between what your employees want and need, and what your company currentl...

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