What is Employer Branding and Why Does It Matter - Deepstash
Employer branding

Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings...

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What is Employer Branding and Why Does It Matter

quantumworkplace.com

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They will:

  • Project a positive image of the company.
  • Promote core values: your business’ fundamental beliefs and guiding principles.

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Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including

  • Recruitment
  • Engagement
  • Retention
  • ...

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Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.

Once you understand how your employer brand is per...

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Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights ...

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