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Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Improve your EVP (employee value proposition)
Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights can help you identify gaps between what your employees want and need, and what your company currently offers.
Things to consider for your EVP include:
- Compensation
- Employee benefits like health care and parental leave
- Perks
- Career development and opportunities.
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The best employer brands
They will:
- Project a positive image of the company.
- Promote core values: your business’ fundamental beliefs and guiding principles.
- Create a sense of identity. Your employer brand helps you create a company cultur...
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Employer branding
Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.
It is what c...
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Why employer branding is important
Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including
- Recruitment
- Engagement
- Retention
The stronger your employer brand, the better you can attract, retain, and engage your people...
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How to improve your employer brand
Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.
Once you understand how your employer brand is performing, build out your employee value proposition and align your employer branding efforts with you...
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Other curated ideas on this topic:
Metrics for assessing a job offer
Think about what is important in your professional and private life, then assess the offer against these metrics.
- Salary. Even when the money is enough, you need to figure out if it's worthy of your knowledge and skills and in line with the local market.
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