Understanding Your Customer - Deepstash

Understanding Your Customer

The all-important first step here is to develop an understanding of your users/customers/clients – understanding who they are, where they come from, what’s important to them, and how their core needs are represented in your product or company mission. To become more inclusive, we need to build diverse teams and ask users what they need, and why.

To become more inclusive, we need to build diverse teams and ask users what they need, and why. We need to build a thorough understanding of our users, revealing our biases and uncovering (potential) areas of exclusion.

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