Annie Jean-Baptiste
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‘Building for Everyone, with Everyone’ means producing inclusive products and services. The customer should feel that the product fits with who they are, and was built just for them. It boils down to these core components:
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The all-important first step here is to develop an understanding of your users/customers/clients – understanding who they are, where they come from, what’s important to them, and how their core needs are represented in your product or company mission. To become more inclusive, we need to build diverse teams and ask users what they need, and why.
To become more inclusive, we need to build diverse teams and ask users what they need, and why. We need to build a thorough understanding of our users, revealing our biases and uncovering (potential) areas of exclusion.
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Diversity in language can lead to misunderstandings, and how a shared language helps create clarity and alignment around diversity.
At the core of product inclusion are four pillars: product inclusion, diversity, equity and intersectionality.
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What makes product inclusion difficult is that it requires product managers and leaders to be honest and clear about who they’re genuinely aiming to serve.
Once you’ve worked through some of the above ten questions, you can start being much more intentional about how you design your products.
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To make a business case for product inclusion, we start with evaluating our metrics needs, to identify whether any existing metrics need to be amended or augmented by new ones:
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Metrics can be classified into two broad categories, or buckets: socialisation metrics and product inclusion metrics.
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Another way to classify metrics is to distinguish between input and output metrics:
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