The Repeated Bout Effect

Behavior change is hard, because we become comfortable with our patterns. It up takes a great deal of mental energy until it becomes habit.

Intermittent fasting challenges the “three meals a day plus snacks” style of eating we are so accustomed to, in which it’s easy to feel like you...

• When you haven't done much strength training, doing 30 pushups will make you stronger. But after a few months, an extra of 30 pushups isn't really building new muscle.
• When you drink coffee for the first time, you notice an immediate caffeine spike. But after years of consumption, on...

People tend to overvalue items simply because they own them. If someone offers you less money for a used item than you think it's worth, you might refuse to sell it because you value it more due to ownership.