We are wired for storytelling

Prioritize natural language, using the same kind of verbiage when structuring your content that an average person would use.

It’s safe to assume, for example, that more internet users would ask, “How do you fix a broken Wi-Fi connection?” than, “How can I troubleshoot an ...

In his book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how and why all stories boil down to one of 7 plot structures, and how these can act as outlines for effectively presenting all sorts of information. 

By organizing presentations to follow these stor...

Procrastination is worst when we don't see the point of our jobs. The connection to a larger purpose helps us find meaning and motivation at work.

If your job doesn't make a huge impact, think about how it has helped the people you spend your day with. Each day, wr...