When you're trying to explain a complicated topic to someone, it's best to show what's in it for them. For technology, you can usually play off of people's desire for security, privacy, or simplicity.
You want to find the hook that catches them and go from there. Keep fishing until you find what matters and the rest of the explanation is easy.
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Similar ideas to Find Ways to Make It Matter to Them
We tend to learn best when we’re interested in something – and we’re interested in topics when they relate to us directly.
When you’re trying to explain a complicated topic to an individual, you should seek to find out what matters to them, and then base your app...
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