How To Turn Complicated Ideas Into Simple Concepts
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What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?
By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge or experience to decide how best to explain your idea.
If something is too complicated, people are most likely to be confused by it, or worse, forget about it.
The way you frame your information matters – the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
So, paint a verbal picture. By sharing information, you make the problem tangible, and the solution appealing.
Opt for using simple, everyday language. Avoid any acronyms, jargon, or highly niche phrases. When it’s impossible to avoid, make sure to define any complex terms.
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