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As a product manager, you oversee the overall product development process. You own what aspects of design the team focuses on.
You’re the voice of the customer in the development team, and you need to be the advocate for those who require inclusive design.
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Inclusive design builds products that people can be comfortable using, regardless of their physical abilities, feelings, or cultural perspectives.
Products need to appeal to everyone whilst allowing for customization and remain unique enough to survive in a saturated market.
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Businesses that invest more in good design will see higher adoption and retention. The old way of thinking was to 'make the product, and then make it look nice'.
Now, design needs a seat at the product development table from the very start.
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Designers will constantly be weighing up how beautiful a product is, and whether it’s actually usable for the majority of users. Creating an inclusive user experience goes beyond the surface design process.
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