Learn more about product with this collection
The balance between personal and professional effectiveness
Proactivity versus reactivity
The importance of defining your path in life
Different Types of Market Research
- Exploratory Research: Finding out the nature of the problem and asking yourself if it’s extensive enough to be worth solving.
- Competitive Analysis helps to understand the territory of your competitors. It is vital before you decide how to approach development.
- User Insights. You need to know who your customers are before you can build for them. User insights influence every part of product development.
- Beta Testing or an MVP will ensure that you’re building your product in the right way.
- Segmentation. The act of separating your users into specific segments will help you to understand them better.
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Market Research
Market research, for Product Managers, is an absolute necessity for success.
Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling ...
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5. Segmentation
The act of separating your users into specific segments isn’t only useful for marketing. It’s also an extra step into properly understanding your users. People in Europe may use feature a more than feature B.
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4 Steps to Lean Market Research
- User personas. User personas can help to put a face to your customers. It helps you to understand their motivations, their problems, what they enjoy and what their economic situations are.
- User surveys. Online surveys are popular to gather informati...
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What to Do With the Data
- Qualitative vs Quantitative: Use these two types of data to complement each other and lead you to insights.
- Democratise your data: Nearly everyone working in product development will need access to your market research at some point. Ensure the data ...
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Related collections
Other curated ideas on this topic:
Types of MVP
- Video MVP {A video that explains your product or solution to measure traction}
- The Concierge MVP {idea that when you’re just starting out you don’t need to be able to handle thousands of customers, you just need to make one customer happy} great way to validate your hypothesis
Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
Factors of success for new product development
- Top Management Support: Getting resources from top management to test innovative ideas
- Market Orientation: Ability to conduct user and market research to bring them closer to the need of users
- Technology: Suitable for the market selected
- Knowledge management: Informat...
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