Learn more about product with this collection
The balance between personal and professional effectiveness
Proactivity versus reactivity
The importance of defining your path in life
4 Steps to Lean Market Research
- User personas. User personas can help to put a face to your customers. It helps you to understand their motivations, their problems, what they enjoy and what their economic situations are.
- User surveys. Online surveys are popular to gather information. It is very useful in the beginning when your operations are more bootstrapped.
- User interviews. Face to face interviews are more in-depth and help you understand the habits of your customers on a personal level.
- Focus groups are useful when you have something to test. You get to observe your potential customer's reactions to your product.
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Different Types of Market Research
- Exploratory Research: Finding out the nature of the problem and asking yourself if it’s extensive enough to be worth solving.
- Competitive Analysis helps to understand the territory of your competitors. It is vital before you decide how to approach de...
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Market Research
Market research, for Product Managers, is an absolute necessity for success.
Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling ...
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5. Segmentation
The act of separating your users into specific segments isn’t only useful for marketing. It’s also an extra step into properly understanding your users. People in Europe may use feature a more than feature B.
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What to Do With the Data
- Qualitative vs Quantitative: Use these two types of data to complement each other and lead you to insights.
- Democratise your data: Nearly everyone working in product development will need access to your market research at some point. Ensure the data ...
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Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
What is market research?
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...
Rules For Great Metrics
- Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
- Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
- Focus on key data...
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